Collaborations

Rihanna launches PUMA collection


07 09 2023

Rihanna has announced the launch of the Fenty x PUMA collection, reinventing the classic Avanti trainer.

The Lift Me Up hitmaker commented 'It’s a bit of a family reunion. Coming back to PUMA as a mum, in a new space, allowed for new perspectives and ideas. Digging into PUMA’s archives is always incredible. There is so much history and legacy here, and I wanted to honour that by paying tribute to the Avanti'.

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